Starting a company is like stepping into a whirlwind of personalities - each with their own quirks, advice, and feedback. As a founder, you’ll meet investors, fellow founders, customers, vendors, and, of course, employees. Each group shapes your journey, but the flood of opinions can feel overwhelming. This founder guide helps you navigate these relationships and manage their input without losing your way.

This article explores the key differences between first-time and repeat founders, covering fundraising, product development, user research, distribution, timelines, team building, mindset, and success rates, all in a way that's easy to understand for founders.

India, with its diverse market and rapidly evolving digital infrastructure, has become a fertile ground for this entrepreneurial spirit. But what exactly is fueling this surge? How does it differ across generations? This article delves into the influences behind the startup bug, the generational dynamics shaping entrepreneurship in India, and the realities of pursuing a startup journey.

First pitches are nerve-racking because they’re high stakes. You’re putting your dream on the line, hoping investors see the magic you do. Plus, you might feel like you need to cram every detail into 10 minutes to prove you’re legit. Spoiler: you don’t. The goal is to spark interest, not overwhelm them.