The key digital business metrics for founders - think Customer Acquisition Cost (CAC), Lifetime Value (LTV), Churn Rate, and Monthly Recurring Revenue (MRR) - are your best buddies for figuring out if you’re on the right track. They give you the lowdown on your finances, how happy your customers are, and how fast you’re growing. In this article, we’ll break down these must-know metrics, sort them by where your business is at, and toss in some practical tips to help you make

Vibe Marketing is transforming the marketing landscape, particularly for solopreneurs who need to maximize limited resources. This innovative approach leverages artificial intelligence (AI) and automation to streamline tasks such as content creation, data analysis, and campaign optimization.

In India, we’re obsessed with “kitna kamaaya?” But for startups, especially in the first year, profit’s not the only scoreboard. You’re building a machine—product, customers, team—and that takes time. Whether you’re running a tech startup in Bangalore or a boutique in Jaipur, your focus should be on progress, not just paisa.

An Ideal Customer Persona (ICP) is your dream customer brought to life on paper. It’s not just about their age or where they live—it’s about who they are. What keeps them up at night? What gets them excited? What do they need that only you can give? Think of it as crafting a character for your business story—the hero who needs your product or service.

AARRR is a clear path from “Who’s this?” to “I’m a loyal customer!” Startups use it to dominate online, and it’s just as effective for your small business.

Picture this: someone lands on your site, takes a quick peek, and bounces faster than a cricket ball off a bat. A converting website stops that nonsense

How long can I survive if no new revenue comes in this month?