Whether you’re a tech startup, a retail shop, or a service provider, an MVP can help you test your idea with minimal risk. In this guide, we’ll explore what an MVP is, how to build one, and how to evaluate and scale it, with a special nod to Indian entrepreneurs looking to make their mark.

The key digital business metrics for founders - think Customer Acquisition Cost (CAC), Lifetime Value (LTV), Churn Rate, and Monthly Recurring Revenue (MRR) - are your best buddies for figuring out if you’re on the right track. They give you the lowdown on your finances, how happy your customers are, and how fast you’re growing. In this article, we’ll break down these must-know metrics, sort them by where your business is at, and toss in some practical tips to help you make

So, you’re either dreaming of starting your own business or already in the thick of it, navigating the wild world of entrepreneurship. Either way, I’m excited to share a list of seven books that have been absolute game-changers for me. These aren’t just random picks - they’re books that have helped me tackle some of the toughest challenges in building a business, and I think they’ll do the same for you.

This guide explores the best AI marketing tools for small businesses in India, focusing on those that are easy to understand and use. Whether you’re creating content, managing social media, or optimizing for search engines, these tools can help you achieve more with less effort.

Vibe Marketing is transforming the marketing landscape, particularly for solopreneurs who need to maximize limited resources. This innovative approach leverages artificial intelligence (AI) and automation to streamline tasks such as content creation, data analysis, and campaign optimization.

In India, we’re obsessed with “kitna kamaaya?” But for startups, especially in the first year, profit’s not the only scoreboard. You’re building a machine—product, customers, team—and that takes time. Whether you’re running a tech startup in Bangalore or a boutique in Jaipur, your focus should be on progress, not just paisa.

An Ideal Customer Persona (ICP) is your dream customer brought to life on paper. It’s not just about their age or where they live—it’s about who they are. What keeps them up at night? What gets them excited? What do they need that only you can give? Think of it as crafting a character for your business story—the hero who needs your product or service.

Whether you’re selling handcrafted kurtas online or running a cozy digital marketing gig, one thing’s for sure—money matters. And the best way to keep your finances in check? A rock-solid budget.

AARRR is a clear path from “Who’s this?” to “I’m a loyal customer!” Startups use it to dominate online, and it’s just as effective for your small business.

Picture this: someone lands on your site, takes a quick peek, and bounces faster than a cricket ball off a bat. A converting website stops that nonsense

If they don’t get value, they won’t come back. Simple."

Should I hire someone full-time or just outsource this to an expert?