top of page


Managing Finances as a Startup Founder: A Comprehensive Guide
Starting a business is thrilling, but let’s be real - it’s also a financial rollercoaster. As a first-time founder, managing finances as a startup founder means wearing two hats: one for your personal money and one for your business’s. From budgeting to cash flow, taxes to tools, getting this right can make or break your startup. This guide is your friendly, expert roadmap to keeping your finances in check, with tips tailored for entrepreneurs

Karthik Sake
5 min read


A Founder’s Guide to the People You’ll Meet and Managing Their Feedback
Starting a company is like stepping into a whirlwind of personalities - each with their own quirks, advice, and feedback. As a founder, you’ll meet investors, fellow founders, customers, vendors, and, of course, employees. Each group shapes your journey, but the flood of opinions can feel overwhelming. This founder guide helps you navigate these relationships and manage their input without losing your way.

Karthik Sake
4 min read


The 7 Types of Startup Founders (And How to Avoid Their Common Pitfalls)
If you're building something from scratch, it's crucial to understand what kind of founder you are, what traits are helping you move fast, and what’s silently slowing you down.
In this article, we’ll explore the 7 most common types of startup founders, how to identify your founder archetype, and what to do to balance your style for better outcomes.
Jhelum Anikhindi
5 min read


Life as a Solopreneur vs. Life as a Co-Founder: A Comprehensive Comparison
In this article, we explore the pros and cons of being a solopreneur vs. co-founder of drawing from expert insights and real-world examples to provide a balanced view for your entrepreneurial journey.

Karthik Sake
4 min read


7 Must-Read Books for Every Founder and Entrepreneur
So, you’re either dreaming of starting your own business or already in the thick of it, navigating the wild world of entrepreneurship. Either way, I’m excited to share a list of seven books that have been absolute game-changers for me. These aren’t just random picks - they’re books that have helped me tackle some of the toughest challenges in building a business, and I think they’ll do the same for you.

Karthik Sake
6 min read


Understanding the Key Differences Between First-Time and Repeat Founders
This article explores the key differences between first-time and repeat founders, covering fundraising, product development, user research, distribution, timelines, team building, mindset, and success rates, all in a way that's easy to understand for founders.

Karthik Sake
5 min read


Are You Cut Out for Entrepreneurship? What You Need to Know Before Starting Up
This article’s all about figuring out if entrepreneurship is for you. We’ll talk about the big questions to ask yourself, the upsides that make it worth it, the problems that’ll test you, and why you’ve got to be ready to learn, unlearn, and roll with the punches. Written for Indian entrepreneurs like you, it’s packed with straight-up advice to help you decide if this is your path. Grab a chai, and let’s get into it!

Karthik Sake
5 min read


Founder Burnout: Protecting Your Mental and Physical Health as an Entrepreneur
This article’s all about tackling founder burnout head-on. We’ll dive into the pressures and loneliness of entrepreneurship, why a support system is your lifeline, and how to protect your mental and physical health. I’ve pulled some real stories from founders who’ve faced burnout, plus practical tips like working out and leaning on loved ones to keep you grounded. Because here’s the truth: your health is worth more than any funding round or revenue spike.

Karthik Sake
5 min read


How to Measure Success Metrics (KPIs) in Your First Year
In India, we’re obsessed with “kitna kamaaya?” But for startups, especially in the first year, profit’s not the only scoreboard. You’re building a machine—product, customers, team—and that takes time. Whether you’re running a tech startup in Bangalore or a boutique in Jaipur, your focus should be on progress, not just paisa.

Karthik Sake
5 min read


Networking for Introverts: Making Connections That Matter
Networking isn’t only for the loud, handshaking types. It’s about building relationships that can grow your business, spark ideas, or even just make your entrepreneurial journey less lonely. For introverts, it’s not about meeting everyone—it’s about meeting the right people.

Karthik Sake
4 min read


Overcoming Imposter Syndrome: Tips for Founders
That sneaky little voice that says, “You’re not good enough,” or “You don’t belong here,” even when you’ve got the wins to prove it. It’s like waiting for someone to tap you on the shoulder and say, “Hey, we know you’re just faking it.” If that sounds familiar, you’re not alone. Research shows that up to 70% of people feel this way at some point, and founders? We’re prime targets. Startups are wild—big risks, constant uncertainty, and a spotlight on every move.

Karthik Sake
5 min read


Building a Remote Team: Best Practices and Tools
From communication hiccups to time zone juggling, managing a remote team can feel like wrangling a herd of wild cats without the right approach. The upside? With solid practices, the right tools, and a sprinkle of intention, you can transform your remote squad into a high-performing, ownership-driven powerhouse.

Karthik Sake
5 min read


Understanding Cash Flow: Keeping Your Business Afloat
Understanding and managing cash flow specifically for small businesses in India: We’ll mix real-world stories with practical steps and processes—no complicated finance-speak, just stuff you can actually use. Whether you’re running a kirana store, a freelance gig, or an e-commerce hustle, nailing cash flow is your key to staying afloat and growing strong. Ready? Let’s dive in!

Karthik Sake
5 min read


How to Create a Budget for Your Small Business
Whether you’re selling handcrafted kurtas online or running a cozy digital marketing gig, one thing’s for sure—money matters. And the best way to keep your finances in check? A rock-solid budget.

Karthik Sake
4 min read


How to Build a Website That Converts: A Step-by-Step Guide
Picture this: someone lands on your site, takes a quick peek, and bounces faster than a cricket ball off a bat. A converting website stops that nonsense

Karthik Sake
4 min read


Top 10 Digital Tools Every Solopreneur Needs to Succeed
What’s the one task you wish you could automate to free up more time for growth?

Karthik Sake
5 min read


Choosing the Right Legal Structure for Your Business Registration: Pros and Cons
What’s your top must-have—safety, simplicity, or growth?

Karthik Sake
5 min read


A Guide to Writing a Business Plan for Early-Stage Startups
What’s the one big question you want your business plan to answer for your startup?

Karthik Sake
6 min read


How to Validate Your Business Idea Before You Invest Time and Money
In this article, we’ll walk you through the why, what, and how of business idea validation

Karthik Sake
5 min read


Mastering the First 100 Users: Essential Metrics to Track and Common Pitfalls to Ignore
If they don’t get value, they won’t come back. Simple."

Karthik Sake
4 min read
bottom of page