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Managing Finances as a Startup Founder: A Comprehensive Guide
Starting a business is thrilling, but let’s be real - it’s also a financial rollercoaster. As a first-time founder, managing finances as a startup founder means wearing two hats: one for your personal money and one for your business’s. From budgeting to cash flow, taxes to tools, getting this right can make or break your startup. This guide is your friendly, expert roadmap to keeping your finances in check, with tips tailored for entrepreneurs

Karthik Sake
5 min read


The 7 Types of Startup Founders (And How to Avoid Their Common Pitfalls)
If you're building something from scratch, it's crucial to understand what kind of founder you are, what traits are helping you move fast, and what’s silently slowing you down.
In this article, we’ll explore the 7 most common types of startup founders, how to identify your founder archetype, and what to do to balance your style for better outcomes.
Jhelum Anikhindi
5 min read


Life as a Solopreneur vs. Life as a Co-Founder: A Comprehensive Comparison
In this article, we explore the pros and cons of being a solopreneur vs. co-founder of drawing from expert insights and real-world examples to provide a balanced view for your entrepreneurial journey.

Karthik Sake
4 min read


Understanding the Key Differences Between First-Time and Repeat Founders
This article explores the key differences between first-time and repeat founders, covering fundraising, product development, user research, distribution, timelines, team building, mindset, and success rates, all in a way that's easy to understand for founders.

Karthik Sake
5 min read


The Startup Bug: Understanding India’s Entrepreneurial Surge
India, with its diverse market and rapidly evolving digital infrastructure, has become a fertile ground for this entrepreneurial spirit. But what exactly is fueling this surge? How does it differ across generations? This article delves into the influences behind the startup bug, the generational dynamics shaping entrepreneurship in India, and the realities of pursuing a startup journey.

Karthik Sake
4 min read


Are You Cut Out for Entrepreneurship? What You Need to Know Before Starting Up
This article’s all about figuring out if entrepreneurship is for you. We’ll talk about the big questions to ask yourself, the upsides that make it worth it, the problems that’ll test you, and why you’ve got to be ready to learn, unlearn, and roll with the punches. Written for Indian entrepreneurs like you, it’s packed with straight-up advice to help you decide if this is your path. Grab a chai, and let’s get into it!

Karthik Sake
5 min read


Founder Wellbeing: Why Every Indian Entrepreneur Must Prioritise Health Over Hustle
Founding a startup in India is not just about product-market fit or investor calls. It’s a constant high-wire act—balancing ambition, uncertainty, team dynamics, financial pressure, and personal responsibilities. For first-generation founders, there’s added weight: family expectations, limited safety nets, and no room for failure. Founders end up sacrificing their wellbeing.

Karthik Sake
4 min read


Vibe Marketing: Empowering Solopreneurs with AI-Driven Strategies
Vibe Marketing is transforming the marketing landscape, particularly for solopreneurs who need to maximize limited resources. This innovative approach leverages artificial intelligence (AI) and automation to streamline tasks such as content creation, data analysis, and campaign optimization.

Karthik Sake
5 min read


Preparing for The First Pitch for Your Start-up: Tips and Tricks
First pitches are nerve-racking because they’re high stakes. You’re putting your dream on the line, hoping investors see the magic you do. Plus, you might feel like you need to cram every detail into 10 minutes to prove you’re legit. Spoiler: you don’t. The goal is to spark interest, not overwhelm them.

Karthik Sake
5 min read


Overcoming Imposter Syndrome: Tips for Founders
That sneaky little voice that says, “You’re not good enough,” or “You don’t belong here,” even when you’ve got the wins to prove it. It’s like waiting for someone to tap you on the shoulder and say, “Hey, we know you’re just faking it.” If that sounds familiar, you’re not alone. Research shows that up to 70% of people feel this way at some point, and founders? We’re prime targets. Startups are wild—big risks, constant uncertainty, and a spotlight on every move.

Karthik Sake
5 min read


Building a Remote Team: Best Practices and Tools
From communication hiccups to time zone juggling, managing a remote team can feel like wrangling a herd of wild cats without the right approach. The upside? With solid practices, the right tools, and a sprinkle of intention, you can transform your remote squad into a high-performing, ownership-driven powerhouse.

Karthik Sake
5 min read


Understanding Cash Flow: Keeping Your Business Afloat
Understanding and managing cash flow specifically for small businesses in India: We’ll mix real-world stories with practical steps and processes—no complicated finance-speak, just stuff you can actually use. Whether you’re running a kirana store, a freelance gig, or an e-commerce hustle, nailing cash flow is your key to staying afloat and growing strong. Ready? Let’s dive in!

Karthik Sake
5 min read


Bootstrapping vs. Seeking Funding: Which Path is Right for You?
You’re sitting on a brilliant idea, and now you’re facing a pivotal choice: bootstrap your business using your own funds and hustle, or seek investors to fuel rapid growth?

Karthik Sake
5 min read


Mastering the First 100 Users: Essential Metrics to Track and Common Pitfalls to Ignore
If they don’t get value, they won’t come back. Simple."

Karthik Sake
4 min read


You’re a Founder, Marketing on a Shoestring Budget. Now What?
How long can I survive if no new revenue comes in this month?

Growth Nursery
4 min read
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